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Russell Lincoln Ackoff

Russell Lincoln Ackoff (12 February 1919 – 29 October 2009) was an American organizational theorist, consultant, and Anheuser-Busch Professor Emeritus of Management Science at the Wharton School, University of Pennsylvania. Russell Lincoln Ackoff in the article "Towards a Behavioral Theory of Communication" (1958) focuses on the purpose of communication is, to inform, instruct or motivate the receiver.